In this post we are discussing the shifting customer behavior in purchasing, exploring the importance of high-quality images in influencing pre-purchase decisions and how Coohom Photo Studio is a sustainable and a better option to produce product images, hence reducing your imaging cost.
Great Changes Call for Great Adaptibility
It’s a time of great change in many industries, as customers are demanding more ways to shop online than ever before. Not just for the latest tech gadgets on the biggest e-commerce sites, but also for major purchases like furniture, interior design solutions, remodeling packages, and even homes.
It was once taken as a given that customers would seek out in-person consultations, viewings, and live walk-through samples before even considering these types of investments. Currently, however, pandemic precautions and the difficulties of travel, combined with advancements in digital sales technologies, have shifted a majority of pre-purchase decisions online.
Amidst the opportunities, one of the challenges of this new paradigm is that customers are demanding high-quality visual experiences that get as close to a showroom or live demonstration as possible. The traditional solution to this is high-quality furniture and product photography, but what does that involve? High cost and long waiting time.
The Components of Traditional Photography
All the while, interested customers are forced to wait to engage with the visual experiences they need to help them commit to a decision. Why the wait?
Set pieces and travel cost
Hiring a third party imaging service
Rendering costs and significant wait times to produce a final product
Many organizations today simply don’t see a better way to give their customers the best pre-purchase service possible within an acceptable time frame and costs. In fact, we’re aware of a company that, before encountering our technology, was planning to spend over $400k on building and photographing a complete demo property.
A More Sustainable and Efficient Way
Obviously, traditional furniture and product photography is unsustainable, and that’s where Coohom’s Photo Studio has stepped in to help. Photo Studio produces gorgeous 4K, photorealistic renderings of any product in minutes, and offers numerous features to make the process as smooth and high-quality as possible. All while using only a fraction of the resources that traditional photography solutions require.
Photo Studio is a complete imaging suite on the cloud, which includes:
1,000+ scene templates, and support for total customization
Inclusion of your own branded products in almost any scene imaginable
Professional yet easy-to-use lighting and camera settings
Video and even 720 virtual tours generated from your images in minutes
1 day maximum turnaround time on any 4K rendering with powerful cloud technology
From the scene, setting, lighting, subject, and virtually everything you can imagine having access to on a full studio set; it all exists within Photo Studio. And it all gets done within less than a day, at less than 20% of the cost of traditional photography.
Get started on imagining your perfect demo settings; and where to invest your massive savings, then reach out to us here. We’re ready to walk you through a customized solution that brings your company into 2022—and leaves cumbersome traditional photography in the rearview mirror forever.
Watch a video about Coohom Photo Studio here!
You are reading this article on Smart Decor Pte Ltd’s website. Smart Decor Pte Ltd is the exclusive partner and distributor of Coohom in Southeast Asia. For more info about how Coohom can help your business, click on the following link:
